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Inside Mark Tatum’s Playbook For Steering the NBA’s $180 Billion Empire

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Source: Forbes
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  • description: On this episode of The Enterprise Zone, NBA COO and Deputy Commissioner Mark Tatum sat down with Forbes to discuss the global expansion and commercial growth of the NBA. Tatum also discussed franchise valuations, new media rights agreements, potential expansion into Las Vegas and Seattle, and the launch of a new European league set for 2027. 00:00 Introduction And Career Guidance 02:42 Personal Investments And Music Influences 05:05 Explaining The Role Of Chief Operating Officer 08:40 Financial Valuation And Global Expansion Opportunities 11:15 Building NBA Infrastructure In Europe And Africa 19:27 Addressing Franchise Infrastructure And Expansion Markets 25:34 Leadership Style, Background, And Personal Career Journey Read the full story on Forbes: Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
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