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The NHL's Billion-Dollar Era: How Hockey Is Boosting Franchise Values Through New Revenue Streams

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Source: Forbes
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  • description: The economics of ice hockey are undergoing a massive transformation and on this season of The Performance Layer, Forbes takes a dive into the league’s evolution into a multi-billion-dollar industry driven by modern revenue models and technological innovation. We discuss local sponsorship growth through jersey branding, the league’s new digital dasherboard technology, and the development of year-round mixed-use entertainment districts surrounding modern arenas to sustain consumer engagement beyond live game days. 00:05 Modernizing Sponsorship Models 02:07 Deep Technology Partnerships 03:07 Labor Alignment And Personal Brand Growth 05:43 Arena Districts And Year Round Venues 08:12 European Expansion Strategies And Global Media Growth Read the full story on Forbes: https://www.forbes.com/sites/forbesvideo/2025/11/25/the-performance-layer/ Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
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